Bill Richardson started his campaign as a moderate Democrat who was running based on a rather impressive resume as Governor, Cabinet Member, Diplomat and Congressman. He talked about his experience balancing budgets and opposing gun control. However, Richardson’s campaign has recently changed its tack dramatically. While Richardson still emphasizes his background as a pro-gun moderate in rural areas, he’s now become the peacenik candidate in the rest of Iowa.
Richardson has come out as the only major Presidential candidate to support withdrawing all American troops from Iraq in six months and filmed an ad with bloggers endorsing his policy. He has phased out wearing an American flag lapel pin in favor of the Sensible Priorities pin.
The most extreme sign of Richardson’s tack to the left was his recent hiring of Dave Rogers as his political director. Rogers worked on Dennis Kucinich’s Presidential campaign and was reported by reliable sources to be staffing Kucinich at events as recently as this spring. Rogers has also worked for Western Iowa’s answer to Dennis Kucinich, Joyce Schulte, as well as for the Sensible Priorities campaign.
In contrast, the political directors for 1st tier Presidential campaigns are longtime Iowa political operatives (Chris Hayler for Clinton, Emily Parcell for Obama) or national operatives (Tim Maloney for Edwards). However, they focus on getting the support of legislators, major activists and organized labor. It seems that Rogers will be focusing on the anti-war left (as it is doubtful that someone who operated a salon and day spa is the right person to reach out to the UAW).
Rogers’ hiring further reinforces that Bill Richardson is making a very determined effort to reach out not just anti-war Democrats but, specifically, to the core of peace activists who supported Kucinich in 2004. Although peaceniks are a relatively small bloc, they are very likely caucusgoers. If Richardson is still around 10% then, peace activists could play a decisive role in propping Richardson in up in many precincts and making him viable.
But this is a dangerous balancing game for a candidate who started running as a moderate. Richardson has already lost one key supporter due to his swing to the left and Hotline, among others, finds his policy shift not plausible. Richardson is playing a very delicate balancing game trying to woo both the most conservative caucusgoers and the most liberal over the next ten weeks. If it works, Richardson might become a first tier candidate. But if it doesn’t, Richardson will not only lose but could so in a way that undermines his credibility as a politician in the future.
Chris Dodd’s campaign announced that it had received the endorsement of State Rep Ray Zirkelbach today. Zirkelbach served two years in Iraq with the National Guard (and is the second Iraq veteran in the Iowa Legislature to make an endorsement in two days.) However, while Dodd’s campaign found an endorsement by an influential young Democrat in North East Iowa to be valuable in and of itself. It has added value, it’s one of the few Iowa endorsements that Dodd has received by a non-firefighter.
Dodd has been endorsed nationally by the International Association of Firefighters (or IAFF), which provided his only real major boost of the campaign. The only two Iowa legislators who endorsed Dodd previously, State Senators Jeff Danielson and Tom Hancock were firefighters and, of Dodd’s statewide leadership team that was announced this summer, a third of its members were affiliated with the IAFF. Dodd had IAFF-affiliated county chairs in seven of the ten counties that make up half of the caucus delegates and in four of the top five counties.
While Zirkelbach isn’t a firefighter, (he works at the prison at Anamosa), it’s still of concern for Dodd that his campaign’s leadership still has not expanded very far beyond its base labor support and that an endorsement by a non-firefighter is of note. With competition increasingly fierce even among the “second tier” candidates, Dodd is not going to get very far on caucus night if most of his supporters are just firefighters loyal to their International.
This week marked the first time that candidates were competing head to head with TV ads for the Iowa Caucuses, as John Edwards, Bill Richardson, and Chris Dodd all announced ad buys on local networks and cable. The Edwards and Richardson ads are so unique, that one might call the more boilerplate Dodd ad ‘distinctively normal.’
The first two of the three, from Edwards and Richardson, were not what one might call standard TV ads. In Edwards’s 30-second spot, the first 27 seconds feature “everyday-looking” Iowans finishing each others’ sentences about what Congress should do to end the war (the answer is support Edwards’s call to send the same bill that Bush vetoed back to his desk unchanged). The Senator does not come onto the screen until the mandatory “I’m John Edwards, and I approved this message” tag at the end. It is clearly intended to portray the sense that Edwards’s campaign is more about its supporters than its principal, and it drew quite a bit of notice from media when it was first announced.
In Richardson’s two 30-second spots (one is airing currently, the other is sitting in the can to be aired later), the Governor sits at a desk while a middle management-type interviews him for a job. The tone is something akin to the film Office Space, as the interviewer begins by rattling off impressive facts from Richardson’s resume and ends the second ad by saying, “For what we’re looking for, you might be a little overqualified.” Most people will think the ad is funny, but they won’t realize why: it is because, from Richardson’s point of view, the public is behaving like the caricature of the middle manager, ignoring his resume as if experience weren’t important. The ads are intended to change minds with humor, and the media has been buzzing about them ever since they launched.
On Tuesday, Chris Dodd’s campaign released its new Iowa ad, and it provides a stark contrast to Richardson’s and Edwards’s ad in that it follows the fairly standard format of the candidate talking to a camera for 30 seconds. Although Dodd’s was not the first ad to go up, it is the first standard political ad of the campaign to hit the airwaves. In it, Dodd maintains a serious expression while explaining his support of the Reid-Feingold plan in the Senate. Next to Richardson’s informative-but-funny ad and Edwards’s community-oriented, borderline gimmicky ad, Dodd’s looks stately but uninspired.
Perhaps the Dodd camp has made the calculation that they aren’t going to win by trying to run the most inspiring (or inspired) campaign; they see their opening in wonkish policy plans and sober assessments of reality. I couldn’t get them to reveal this entire campaign strategy to me, but I did ask Dodd’s Iowa Press Secretary, Taylor West, about the distinctive seriousness of the new ad. “There can be no more serious issue confronting the nation than how we bring this war to a responsible close,” she began. “[Dodd’s] campaign and his ads reflect his understanding that at a time when the stakes have never been higher for the country, we need proven, bold leadership.”
All this isn’t to say that Senator Dodd does not have a sense of humor, because he does have at least one joke that we know of that he tells regularly on the campaign trail. Still, Dodd’s new web site has launched, and it promises to make full use of all the latest Web 2.0 crazes that often impress netroots activists. Perhaps what we are seeing now is the beginning of Dodd’s repositioning himself to appeal more to policy wonks, technocrats, and bloggers, and this experiment might just work.
Video of all three candidates’ ads is below:
Edwards ad:
Richardson ads (the first is airing now; the one that plays after it in the clip below is likely to air later on):
In this post on MyDD by DesMoinesDem that we mentioned before, the way that an Iowa Precinct Caucus works is explained. The post takes care to differentiate the type of party building activity is from a more traditional one-man-one-vote primary. Using data from the Des Moines Register, we did a breakdown of what counties benefited and what counties were hurt by the caucus system in 2004.
In 2004, 122,193 people attended the Democratic Precinct Caucuses to elect 3000 delegates to the State Convention. This averages out to just under 41 caucusgoers per delegate elected. However, this average wildly differed in every county. In Johnson County, home of the University of Iowa and the most Democratic county in the state, it took nearly 80 caucusgoers to elect one delegate. However, in tiny Fremont County located in the heart of Republican Western Iowa, it only took 22 caucusgoers. When one looks at the number of caucusgoers that it takes to elect a delegate in each county, there is a clear pattern. Caucusgoers in small, rural, Republican counties wield disproportionate power compared to those in more urban Democratic counties. In fact, the people who are most disadvantaged by this are students. Of the four counties where it required the most caucusgoers to elect a delegate, three of them had significant student populations: Johnson, Poweshiek and Story. It is a system that favors the old over the young, the rural over the urban, Western Iowa over Eastern Iowa. It is a method that of selecting a candidate that has a clear bias and to be successful, presidential candidates have to spend a disproportionate amount of energy on less populous rural areas. The full breakdown is below the fold:
1 JOHNSON 79.21276596
2 POWESHIEK 69.8
3 JEFFERSON 68.46153846
4 STORY 65.97674419
5 DECATUR 54.625
6 WARREN 52.19148936
7 POLK 50.74651163
8 WINNESHIEK 49.6
9 DALLAS 49.09302326
10 MADISON 45.4
11 CEDAR 42.55555556
12 JASPER 42.45454545
13 MARSHALL 42.4
14 DAVIS 41.25
15 MAHASKA 40.5
16 WOODBURY 40.18518519
17 MUSCATINE 40.11428571
18 BOONE 40
19 MARION 40
20 BUCHANAN 39.47826087
21 IOWA 39.46666667
22 GREENE 39.41666667
23 WAPELLO 39.3902439
24 CLAY 39.33333333
25 ADAIR 39
26 BREMER 38.65217391
27 PALO ALTO 38.54545455
28 LINN 38.22807018
29 WAYNE 38
30 MONROE 37.875
31 HARDIN 37.63157895
32 WEBSTER 37.34146341
33 HAMILTON 37.29411765
34 LOUISA 37.1
35 WASHINGTON 36.89473684
36 DES MOINES 36.84313725
37 BUENA VISTA 36.8125
38 APPANOOSE 36.76923077
39 SIOUX 36.18181818
40 UNION 35.69230769
41 DUBUQUE 35.60952381
42 ADAMS 35.4
43 KOSSUTH 34.9
44 SCOTT 34.57142857
45 HARRISON 34.5
46 MONONA 34.5
47 KEOKUK 34.4
48 POTTAWATTAMIE 34.27941176
49 JACKSON 34.19047619
50 MILLS 33.3
51 TAMA 33.26315789
52 CLAYTON 33.15
53 RINGGOLD 32.83333333
54 BLACK HAWK 32.72058824
55 GUTHRIE 32.66666667
56 PLYMOUTH 32.47058824
57 VAN BUREN 32.33333333
58 FAYETTE 32.18181818
59 SHELBY 32.11111111
60 IDA 32
61 HENRY 31.84210526
62 CASS 31.75
63 BENTON 31.74074074
64 CHICKASAW 31.5
65 PAGE 30.6
66 CARROLL 30.23809524
67 AUDUBON 30.125
68 HOWARD 30
69 FRANKLIN 29.81818182
70 GRUNDY 29.8
71 WRIGHT 29.69230769
72 CRAWFORD 29.58333333
73 FLOYD 29.16666667
74 CERRO GORDO 28.83636364
75 LUCAS 28.44444444
76 O’BRIEN 28.1
77 JONES 28.04545455
78 CLARKE 28
79 ALLAMAKEE 27.69230769
80 BUTLER 27.23076923
81 DELAWARE 27.16666667
82 WINNEBAGO 26.91666667
83 SAC 26.8
84 LEE 26.51111111
85 DICKINSON 26.5
86 HUMBOLDT 26.5
87 POCAHONTAS 26.5
88 LYON 26.33333333
89 CALHOUN 26.09090909
90 OSCEOLA 25.75
91 MONTGOMERY 25.375
92 TAYLOR 24.83333333
93 WORTH 24.8
94 MITCHELL 23.16666667
95 HANCOCK 23.09090909
96 EMMET 23
97 CHEROKEE 22.69230769
98 CLINTON 22.47457627
99 FREMONT 22.28571429
There are are two really good posts on other blogs this afternoon that are worth mentioning. First is desmoinesdem’s explanation of the Iowa Caucuses on MyDD. It does a great job of giving people who have never been to or experienced an Iowa Caucus a sense of how an actual precinct caucus works. The second is an interview with Chris Dodd that’s also on MyDD. It is the second in MyDD’s series of interviews with Presidential candidates. Both are interesting posts and are well worth a read.
