A Media Engineered Election
For those who have followed the polls over the course of this election, it may be a relief to know the final numbers on January 3rd. Many dozens of polls have been taken, often showing results ten percentage points or more away from the poll taken next. Pollsters call voters in Iowa and NH three or four times a day. Campaigns add to the telephone traffic. The Obama campaign has made 1.6 million phone calls in New Hampshire, which has a total population of 1.3 million people.
But as the election has gotten closer and the media coverage become more intense, the polls have swung even more wildly. Governor Mike Huckabee was a media darling with low poll numbers until his numbers inched up in a couple of polls; then talk of a Huckabee surge brought the spotlight to him, and he was suddenly up by 22 points in Iowa. But the increased attention brought increased scrutiny. In fact, it was just enough scrutiny to bring Huckabee’s numbers to the level of former Governor Mitt Romney’s, effectively creating a “horserace.”
The same thing happened with McCain in New Hampshire, and to a lesser extent, Obama and now Edwards in Iowa. Remember the pre-Thompson buzz, too?
It all smacks of the rise and fall of Howard Dean. The Media brought him increased attention, and his poll numbers went up. But then they kept going up, and the media went into full-scrutiny mode (remember “Doubts About Dean” for weeks on end?). It was a big story when his numbers finally topped off, and the moment the media was waiting for came on the night of the Iowa Caucuses. The media flexed its muscles, and the ‘default-nominee’ faltered.
Did the media buzz create high poll numbers, or vise versa? Whether the powers-that-be artificially engineered these contests or not, these multi-way horseraces are nothing but good for the political press.
3 comments January 1st, 2008
