Barack Obama, “Good Black”
Although we will soon be deluged with articles analyzing Barack Obama’s candidacy in racial terms, it seems worth mentioning one article out of the cresting wave, Peter Beinart’s analysis of how Obama is perceived. Beinart posits that Obama, like Colin Powell, is perceived as a “good Black” by whites because he doesn’t follow the classic stereotype of an African American politician (unlike, Jesse Jackson or Al Sharpton). However, Obama is able to continue to be perceived as authentic to fellow African-Americans because his “African American wife, his connection to the black church, and his work as a community organizer give him racial credibility.”
As unique as this article might sound, it’s been written before in the same publication. Two years ago, Noam Scheiber wrote a much better version of the same article in the same magazine. In it, he gives the same analysis of how Obama is perceived as being a “good black” and somehow different from typical African Americans. This accounted for much of his political success, in the article a consultant for one of Obama’s opponents in the primary “notes that the only time suburban and exurban white voters ever responded negatively to Obama was when he was associated with more conventional black politicians. ‘We [showed voters a sound] bite from Jesse Jackson Junior,’ says Dunn, referring to a video clip of the Chicago congressman praising Obama. ‘[blue collar] voters didn’t like that.’”
However, this analysis isn’t all that original either. It all stems from a New Yorker article written by Malcolm Gladwell over ten years ago about the differences in how African-Americans and West Indian immigrants to the U.S. are perceived. Gladwell states that minorities who are perceived as somehow foreign or different, like West Indians in Brooklyn, are not only able to avoid negative stereotypes but are associated with positive stereotypes It’s far to say that the concepts expressed in this article, written before Barack Obama was even a State Senator, will drive much of the debate over Obama’s racial identity over the next year or two. Gladwell’s article, amplified by the stories in the New Republic, will be read by the journalists covering the Presidential campaign. It already seems well on its way from meme to conventional wisdom. The ideas of Gladwell, knowingly or unknowingly, will most probably inform the language and vocabulary used by David Yepsen, the New York Times, other bloggers and just about everyone else writing about Barack Obama. Whether or not Gladwell’s concepts are actually applicable to Obama is irrelevent. What matters is that it is increasingly clear that they will provide much of the framework around which Obama will be perceived by the media.
Add comment January 29th, 2007
